In an era where AI can generate content in seconds, we choose to take the time to do it right. Our Authenticity Premium goes beyond cultural accuracy—it's about unwavering ethical integrity in every line of code and every model we train. Guided by our kaupapa (guiding principles), we blend ancient wisdom with modern responsibility to set a new standard for ethical AI.

Our Ethical AI Principles

Your Culture, Your Control (Tino Rangatiratanga)

We believe communities own their heritage. We never use cultural data without explicit permission and practice kaitiakitanga (guardianship), ensuring communities benefit from any AI trained on their knowledge. Tools like Reo Vā for Te Reo Māori are developed in genuine partnership—not extraction—with Māori communities.

Transparency You Can Trust

We provide clear explanations for how our AI works, what data it's trained on, and its capabilities. Every AI-generated piece is marked and fully documented. No black boxes—just honest technology.

Inclusion at Every Level

Our AI is built to amplify underrepresented voices, with a focus on low-resource languages, indigenous art forms, and Pacific stories that mainstream AI often overlooks.

Community-Powered Accountability (Whakawhanaungatanga)

Our Cultural Advisory Board, composed of representatives from the communities we serve, holds real power—including veto authority over any deployments that may cause cultural harm. We report to the community, not just shareholders.

Privacy as Sacred Trust (Seva)

We treat your data—especially cultural data—as taonga (treasure). Protecting it is an act of Seva (selfless service), and we uphold the highest standards of data security to honor its spiritual and cultural significance.

Continuous Cultural Learning

Our AI is in constant dialogue with community experts. Regular cultural audits, community-led testing, and iterative improvements ensure our technology remains respectful and accurate.

Safety Through Cultural Wisdom

We prioritize cultural safety, reviewing every AI output for appropriateness. Preventing cultural harm is as important to us as preventing technical errors.

Fighting Bias, Promoting Fairness (Mana)

We counter Western-centric bias by training models to respect the mana (prestige and authority) of Pacific and indigenous perspectives, ensuring authentic and fair representation.

Shared Prosperity (Vā)

We believe prosperity exists within the vā (the sacred space between us). Revenue from our AI tools is shared with cultural organizations and reinvested in community-led preservation projects.

Giving Back More Than We Take (Dharma)

Our work is grounded in dharma (ethical action). For every piece of cultural data we use, we create resources that benefit the community—supporting language revitalization, cultural education, and digital preservation.

How We're Different: The Authenticity Premium in Action

• Before we train: Formal consultation and whakawhanaungatanga with cultural authorities.

• During development: Ongoing community involvement and continuous feedback loops.

• After deployment: Persistent monitoring and adjustment based on community guidance.

• Always: Transparent reporting and open dialogue.

Our Accountability Measures

Cultural Advisory Board

An independent board with representatives from Māori, Pasifika, and other communities. They review our practices quarterly and have veto power over sensitive deployments.

Public Reporting

We publish quarterly reports covering:

• Bias audit results

• Community feedback and our responses

• Cultural impact assessments

• Data sovereignty compliance

Open Feedback Channels

• Ethics Hotline: Direct access to our Chief Ethics Officer

• Community Forums: Regular hui (gatherings) for open discussion

• Digital Portal: 24/7 channel for concerns or suggestions

Real-World Impact

Case Study: Proprietary LLM Development

Our proposed Māori transcreation engine is built in partnership with iwi authorities and includes:

• Formal data sovereignty agreements (tino rangatiratanga)

• Revenue sharing with Māori language organizations

• Free educational resources for every commercial use

• Community veto power over inappropriate applications

Your Role in Ethical AI

We invite you to:

• Ask Questions: About our data sources, methods, and practices.

• Provide Feedback: On AI impacts to your community.

• Partner With Us: To develop culturally aware AI solutions.

• Hold Us Accountable: To the standards we’ve set.

Contact Our Ethics Team

For ethical concerns, partnership inquiries, and transparency reports: info@theyantrafactory.com

Downloads (Coming Soon!)

• [Full Ethical AI Framework (PDF)]

• [Latest Transparency Report]

• [Cultural Partnership Guidelines]

• [Data Sovereignty Principles]

"In the intersection of ancient wisdom and modern technology, ethics isn't a constraint—it's our compass. It guides us toward AI that doesn't just work, but works for everyone." — The Yantra Factory Ethics Commitment

Legal Compliance Note:

The Yantra Factory complies with all relevant AI regulations, including:

• New Zealand Privacy Act 2020

• Australian Privacy Principles

• GDPR (where applicable)

• UNESCO Recommendations on AI Ethics

• Indigenous Data Sovereignty Principles

Last Updated: August 2025 | Next Review: November 2025